Brand Story :
In a world where everything moves fast and moments slip quietly into the past, Dhikrā was created to keep memories alive.
Meaning “memory,” Dhikrā was born from the belief that fragrance is the most powerful storyteller — able to bring back emotions, places, and people with a single breath.
Our perfumers craft scents not just from ingredients, but from human experiences. The warmth of home. The comfort of love. The thrill of new beginnings. The sweetness of nostalgia. Each perfume is layered with depth, emotion, and intention — designed to linger… just like a cherished memory.
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Dhikrā is not just a perfume.
It is a connection to your past.
A celebration of your present.
And a reminder of your journey ahead.
Mission : To provide long-lasting High quality perfumes that reflect individuality and confidence.
Vision : To become a leading perfume brand known for its unique scents and trusted customer experience.
Brand Personality : Affordable Luxury, modern, elegant, bold, youthful
Core Quality :
Quality
Authenticity
Customer satisfaction.
Product We Are Introducing
Oil concentration : 65% – 70%
Long-Lasting : 8 – 24+ Hours
Perfume Type : Extrait de Parfum / Pure Perfume.
Base Notes : Musk
Woody Notes
Oakmoss
Affordable luxury : Offer premium quality at a fair price
High-Quality Ingredients : Natural essential oils and fine aroma compounds.
Oil concentration : 65% – 70%
Long-Lasting : 8 – 24+ Hours
Perfume Type : Extrait de Parfum / Pure Perfume.
Base Notes : Amber
Woody Notes
Musk
Vanilla
Affordable luxury : Offer premium quality at a fair price
High-Quality Ingredients : Natural essential oils and fine aroma compounds.
Oil concentration : 65% – 70%
Long-Lasting : 8 – 24+ Hours
Perfume Type : Extrait de Parfum / Pure Perfume.
Base Notes : Musk
Amber
Tonka Bean
Cedar
Patchouli
Affordable luxury : Offer premium quality at a fair price
High-Quality Ingredients : Natural essential oils and fine aroma compounds.
Market and Industry Analysis
Industry Trends :
Increasing demand for long-lasting, oil-based perfumes
Rising interest in niche and personalized fragrance profiles.
Shift toward unisex scents.
Preference for aesthetically appealing packaging.
Market Needs :
Affordable luxury options.
Strong, long-lasting fragrances suitable for hot climates.
Portable sizes for everyday use
Market Competitor :
National Competitor :
- Fragrance ( J.)
Saeed Ghani
Scents N Stories
Scents N Secrets
Opio
The Note
Bonanza Satrangi
Khaadi
Gul Ahmad
Hemani
Rivaj
AR Fragrance
International Competitors :
Chanel
Dior
Tom Frod
MFK
Creed
Gucci
YSL
Versace
Armani
Valentino
La Labo
Parfums de Marly
Initio
Byredo
Target Audience
Demographic
Age : 15-40 Years
Gender : Male , Female , Unisex
Location : Online Platforms
Psychographics
People interested in fashion, self-care and grooming
Customers looking for long-lasting , Budget-friendly premium scents
Unique Selling Proposition
Long-Lasting scents ( 8 – 24+ hours )
Premium Packing at an affordable price
Unique Fragrance note
High oil concentration for stronger projection
Locally crafted with international standard
Marketing Objectives
Build Strong Digital presence
Achieve 50 – 100 sales within 3 months
Reach 10k-12k Followers on Instagram & TikTok within 6 months
Launch 2- 4 new Fragrances within a year
Scent Notes
Amber
Musk
Woody Notes
Vanilla
Oakmoss
Tonka Bean
Cedar
Ptchouli
Pricing Strategy
Value Based pricing: High quality but affordable
Tiered Pricing : 10-12ml , 25ml , 50ml
Bundles : Twin Pack His & Her
Discounts : Seasonal promotions, festival deals
Introductory Pricing : Lower price for new launch to create demand
Distribution Strategy
Instagram Shop
Tik Tok shop
Website
4 P’s of Marketing
Product : Extrait de Parfum / Pure Perfume. Unique scent profile Bottle design , Luxury appeal , sustainable packaging Different sizes (10 – 12ml, 25ml , 50ml) Emotional Connection, e.g, Dhikrā means “ Memory”
Price : High-Quality luxury perfumes with high oil concentrations Align with competitors while maintaining brand value Psychological Pricing e.g, 1699 instead of 1700 to make it more attractive Price : 499 – 1799 PKR
Place : Instagram , Tik Tok , Website , Facebook. We are introducing our platforms on many places.
Promotion : Social Media Campaigns Limited edition offers, gift sets, seasonal discount Public Relations: Brand Storytelling Content Marketing : Perfume videos , Tutorials , blogs explaining fragrance notes
4 A’s of Marketing
Acceptability : Fragrance appeals to target audience ( Floral for woman , Woody for men)
High Quality ingredients and lasting scent
Attractive Packaging that resonates with emotions.
Affordability : Offer pricing options like full size luxury bottles vs. Smaller travel-size bottles
Ensure perceived value matches the price
Accessibility : Availability online ( website, e-commerce platforms)
Convenient delivery
Awareness : Social media campaigns
Sampling or free testers to create trail experience
Storytelling about uniqueness ( e.g, memory inspired )